Primary and Secondary Reinforcers and Punishers
Reinforcers and punishers are different types of consequences:
-
Primary reinforcers, such as food, water, and caresses,
are naturally satisfying.
-
Primary punishers, such as pain and freezing
temperatures, are naturally unpleasant.
-
Secondary reinforcers, such as money, fast cars, and good
grades, are satisfying because they’ve become associated with primary
reinforcers.
-
Secondary punishers, such as failing grades and social
disapproval, are unpleasant because they’ve become associated with primary
punishers.
- Secondary reinforcers and punishers are also called conditioned
reinforcers and punishers because they arise through classical
conditioning.
Shaping
Shaping is a procedure in which reinforcement is used to
guide a response closer and closer to a desired response.
Example: Lisa wants to teach her dog, Rover, to bring her the TV
remote control. She places the remote in Rover’s mouth and then
sits down in her favorite TV–watching chair. Rover doesn’t know
what to do with the remote, and he just drops it on the floor.
So Lisa teaches him by first praising him every time he
accidentally walks toward her before dropping the remote. He
likes the praise, so he starts to walk toward her with the
remote more often. Then she praises him only when he brings the
remote close to the chair. When he starts doing this often, she
praises him only when he manages to bring the remote right up to
her. Pretty soon, he brings her the remote regularly, and she
has succeeded in shaping a response.
Reinforcement Schedules
A reinforcement schedule is the pattern in which
reinforcement is given over time. Reinforcement schedules can be continuous
or intermittent. In continuous reinforcement, someone provides
reinforcement every time a particular response occurs. Suppose Rover, Lisa’s
dog, pushes the remote under her chair. If she finds this amusing and pats
him every time he does it, she is providing continuous reinforcement for his
behavior. In intermittent or partial
reinforcement, someone provides reinforcement on only some of the
occasions on which the response occurs.